Here’s my advice:
Don’t act like one.
If someone asks you where you did your much vaunted doctoral work, tell them. Better yet, put it on your website, like other academics do. Don’t block them from your facebook account and tell your facebook friends you’ve been attacked by infidels. You haven’t. You were simply asked a question about a piece of information that is normal to provide if you’re operating in the scholarly world.
When marketing your product, don’t lean heavily on conspiracy theories where powerful forces aligned with the “Bush Administration” suppress your product.
These two tips will go a long ways in helping you present yourself as a scholar and not a crackpot.